Privacy Policy
Effective Date: September 11, 2026
Welcome to Motiva, the mobile application provided by SmartAlpha ("we", "us", "our"). This Privacy Policy explains what information Motiva processes, why it is used, how long it is retained, and the choices available to you.
Information We Process
- Anonymous account identifier: Motiva uses a Firebase anonymous account identifier to keep your app data separate from other users.
- Personalized-generation input: When you request personalized encouragement, the optional text you enter, the selected situation, and your support preference are sent through Firebase Cloud Functions to OpenAI to generate a response. Please avoid submitting information you do not want these services to process.
- Generated content and history: Generated cards and request state are stored in Firebase to support retries and recovery. For Pro users, a history entry can include the original text you entered and the generated result.
- Preferences: Notification preferences may be stored in your Firebase user profile. Saved cards, feedback, generation preferences, and product timing counters are stored on your device.
- Widget content: A card you explicitly select for a Home Screen widget is copied to the shared container used by Motiva and its widget. Saving a card does not automatically select it for the widget.
- Subscription information: Apple processes App Store purchases. Motiva sends purchase information to its backend for validation and retains subscription identifiers and verified status to manage access, restores, renewals, refunds, and revocations.
How We Use Information
- To provide, personalize, and recover requested motivational content.
- To enforce daily generation limits and manage Motiva Pro access across devices that restore the same subscription.
- To provide reminders and widget features you choose to enable.
- To maintain security, reliability, and legal compliance.
Service Providers and Sharing
Firebase, OpenAI, Apple, and the quote or image services used by Motiva process information needed to provide their respective services. Processing by these providers is governed by their applicable terms and privacy policies. We do not sell your personal information. Motiva does not promise that all information remains only on your device or that a service provider retains no data.
Devices restoring the same Apple subscription share its daily Pro generation allowance. A restore does not give another device access to a different anonymous account’s private history or content.
Retention
- Completed generation request caches are configured for deletion after 7 days.
- New Pro history is configured for deletion after 60 days. Some history written by earlier app versions does not yet have an automatic expiration date and remains until you delete your account or the legacy-history cleanup is completed.
- Daily generation accounting records, Apple event markers, and completed account-deletion markers are configured for deletion after 90 days.
- An active subscription record is retained while it remains active. When Motiva first confirms it is inactive, the record is configured for deletion after 24 months. Rechecking the same inactive period does not extend that deadline; a later reactivation starts a new active period.
- Saved cards and preferences remain on your device until you remove them, clear local app data, or complete account deletion. Sharing a card creates a temporary image file. Account deletion does not remove these temporary exports or copies shared to other apps; temporary exports may remain until your operating system clears them.
Expiration and scheduled deletion are asynchronous, so removal may occur after the stated expiration target.
Account Deletion
The Delete Account action requests deletion of the Firebase user profile, its private subcollections, and the anonymous authentication account. After server confirmation, Motiva clears local preferences, reminders, and widget content. A local recovery marker allows interrupted device cleanup to be retried when Motiva restarts.
Deleting Motiva data does not cancel an App Store subscription. You can manage or cancel a subscription in your Apple subscription settings.
Data Security
We use encrypted network transport and access controls designed to protect information. No storage or transmission method can be guaranteed to be completely secure.
Children’s Privacy
Motiva is not intended for children under 13, and we do not knowingly collect personal information from children under 13.
Changes
We may update this Privacy Policy. We will post the revised policy and effective date on this page.
Contact
Email: smartalphaapp@gmail.com
Back to Legal Home